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Critical Creative Campaigns : Marketing in the Age of Neuro-Capitalism

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Eva Papamargariti
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Marketing has always been a cause and affect of the human psyche. Where there is a demanding curve in cultural behaviours, there follows the product and marketing economy. The entire ethos of the creative marketing industry relies on the premise that the citizen is a malleable consumer, shaping its needs in accordance to changing fads. Starting from the premise that the citizen is more than a consumer, this hands-on workshop attempts to examine and appropriate some techniques used by the burgeoning ‘neuro-marketing’ industry.

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