I would like to think that I had a good sense of style when I was younger. I remember having this tiny white rabbit fur coat that my mum had bought me age 5 that I had decided to customise with some pink fluorescent highlighter—I thought it was just the coolest thing ever, while my mum had a minor breakdown. Looking back now, I realise that, compared to today’s new generation of fashionistas, my early styling skills were borderline tacky.
Not only did Instagram create what we now know as influencers, it also introduced us to some very young fashion influencers. Standing out from the crowd of stylish little ones is Coco, also known as @Coco_PinkPrincess, the 9-year-old Japanese fashionista, and probably one of the trendiest and coolest young girls on Instagram. From her first post in 2015 to her most recent one from the beginning of February, not only did Coco share with her followers some serious fashion style, but she also showed the world what it means to be a kid-influencer.
Coco’s following really blew up globally after she was interviewed by Vice age 6. Shortly after, aged 7, she had already done a photoshoot for ELLE, for which she styled her own accessories. That same year, she spoke to Hypebae about her love of fashion. Today, with 675K followers (and counting), it is obvious that Coco is Insta famous, and for good reasons. Looking through her feed, there aren’t any styles that she can’t master—from streetwear and classic with a twist to kawaii and head-to-toe Gucci or Balenciaga, Coco looks amazing in everything.
In order to get some fashion tips from the Pink Princess herself, Screen Shot had an exclusive interview with the 9-year-old and her mum Misato, where we spoke about Coco’s style, her dreams for the future and her in-depth knowledge of Instagram’s algorithm. Here’s how it went:
What I love about your style is how eclectic and colourful it is. You always dare to take that extra step that most people wouldn’t. What is your process behind putting together one of those outfits?
Coco: When I make an outfit I sometimes choose the clothes I want to wear first or choose a theme, also my father teaches me a lot about fashion, so sometimes we make the outfit together or sometimes just by myself.
Misato: As she grew up in Harajuku she’s been surrounded by many colourful and stylish adults, so she’s been in an open environment when it comes to styling.
Do you have fashion icons or other influences on your style?
Coco: Not really but I sometimes check fashion feeds on Instagram.
With the help of her parents who run the vintage store Funktique in Harajuku, Tokyo, Coco styles her outfits depending on what kind of mood she is in on that specific day. But how did she start her Instagram and what exactly does it take to curate an account that has that much fashion influence?
You’ve been known as a fashion icon on social media for a few years. Is it still as much fun for you today as it was in the beginning? What encouraged you to open your account and share your fashion styles with the world?
Coco: Yes, I still really enjoy taking photos for Instagram.
Misato: Coco was brought up in Harajuku since she was 2 years old where we, her parents, run a vintage shop. Shop staff, influencers and people in the entertainment industry around her were all on Instagram, so Coco naturally imitated them and started posting on Instagram.
As a fashion influencer, Coco is one of the few who don’t post as regularly as the others—she posts monthly or twice a month, but never every few days. Speaking to Misato, we asked:
Is this done on purpose or are you both just posting whenever you have time and good pictures of Coco’s outfits?
Misato: It’s true that her frequency to post has lessened and there are 2 reasons for it. After analysing Instagram’s algorithm and taking her daily life into consideration, the posting pace we chose was the most efficient for her then. She also started to have a lot of work and projects, so it became harder to make time for posts on Instagram. However, the algorithm has recently changed and her work pace became calmer, which means that she started posting like before again.
When it comes to social media, and more specifically Instagram, kids are now growing up alongside it. Do you think one day Instagram will become old news, and, if so, what new app would you like to replace it?
Coco: There are new apps coming out one after another so it might change to something else.
Misato: This is a hard question. We don’t know what will happen to Instagram and which app will replace it, but for Coco’s generation, it will still be an essential part of their lives. So it will also be important to be able to make decisions flexibly, even if the platform changes.
Speaking about the future, do you know what you’d like to achieve next?
Coco: Lately I enjoy acting, so for now, I hope to be a great actress.
That would be great! And what about fashion, do you see yourself still doing what you do on Instagram? Would you like to stay in the fashion industry?
Coco: I like fashion so I hope to still be a part of it in the future.
To finish, give us a few of your tips, what is your favourite thing about fashion at the moment?
Coco: Lately, I’m into flowers and creating styles like natural flower combinations. I like pale colour tones, like what natural flowers have.
So, for those of you who are in need of some fashion inspo, you heard it here first; try to include more flowers and pastel colours in your Instagram feed to stand out. When it comes to fashion, Coco’s style and vision both seem to be a mix between classic and new innovations—something that we, at Screen Shot, are always trying to promote in a fun and engaging way.
It is unclear what the future holds for social media, new technologies or even for the fashion industry, but what is sure is that the new generation is showing an incredible amount of savviness and creativity. In the end, it will be people like Coco, ZaZa and others who will shape our future, at least as long as fashion is concerned. And when speaking to Coco and her mum, it almost feels like a reassurance to realise that a famous 9-year-old fashionista can be as grounded and lovely as her Instagram pictures depict her.
Oscar Wilde once called fashion “a form of ugliness so intolerable that we have to alter it every six months,” and not much seems to change from season to season. The whole of the fashion community—including those who aspire to be included in its exclusive clique—descend on what is to be a circus of frocks and fuckery. Everyone dresses to express their uniqueness, but it’s rather comical how that individuality often results in relative homogeneity.
Fashion week is an opportunity to dress up, to live your best life, or at least to look like you’re doing so. Even those who wear the most boring clothes all year dig to the back of their wardrobe, or beg, borrow and steal looks to be flexing at fashion week. Here’s what to expect from London Fashion Week AW20.
On the first day of fashion week, all the fashionistas are on their A-game. They have been preparing for this for months, and you know that their look will be on point for all the street style photographers. Being in the unforgiving month of February, London will be competing with the Arctic for wind temperatures; a saving grace that the puffer is still an acceptable on-trend option to be featured in the online slideshows fashionistas will eagerly be waiting for while pretending to appreciate the shows all day. Thrown over a barely-there dress and cinched with a corny belt, they’re still freezing, but at least they won’t experience hypothermia. It’s all worth it to rank at the top of #streetwear on Instagram.
The photographers themselves are even quite stylish at fashion week; well, some of them are at least. With all their lenses, SD cards, batteries and tangled mess of cables, many of them are appreciating the benefit of the recent techwear wave. Having a million pockets, straps, magnets and zips is actually practical as well as being the flavour of this season’s zeitgeist.
Since these guys are out in the cold and rain all day, waiting for the next Z list influencer to perform a ‘candid’ walk by, the layers of gore-tex shells and ultra-light down jackets are essential to keeping them not miserable. Of course, the validation of wearing Acronym and Arc’teryx doesn’t only come from the added insulation, it’s the ability to participate in the ego massaging circle jerk of discussing which pieces you have and the pissing contest of who has the most knowledge on the technology behind the clothes.
It should be said that not everyone is at 180 The Strand to be seen. Fashion week should be all about the clothes on the catwalk, or at least that’s the mantra we repeat to ourselves when we don’t have the energy, time or money to pull off a look worthy of Vogue.
If in doubt, wear something black, another one of the fashion industry’s moto since black never goes out of fashion. Somehow black’s magical properties replace insecurity with aloofness, making the wearer look down on everyone else more so than a pair of platform boots. The displeasure on fashion enthusiasts’ face as they see someone wearing ‘streetwear’ is as if they had seen someone adorned in faeces, although on the right model that would probably be something they would consider high art.
For them, the best thing about wearing black at fashion week is that it makes it easier to hide. In the darkened audience of a show, they can disappear to hide from that person they don’t want to be seen with at fashion week, but also so that nobody spots them standing and not in the front row where they think they deserve to be.
Some of you might be wondering, what about the guys at the entrance of the fashion show? What are they wearing? Well, all the headlines say that with the death of streetwear (thanks Virgil for confirming), suiting and tailored garments are in, a relief for the PR representatives that can now be considered chic wearing the same suit they’ve been power dressing in every season since they transitioned from intern to door bitch. Their structured, professional (but comfortable) attire plays a big part in asserting their authority and dominance when they need it the most turning away wannabes from the show entrance. You can determine their rank by the length of their coat, the top dogs in black floor-length cloaks, akin to fashion dementors, sucking the life out of bottom tier editors who want to upgrade their status to seated.
Fashion week would be so much more boring without the peacocks that turn up, not for the Instagram shots, but to be seen (though they will probably find a photo some photographer posted that night and share it on their feed). Unlike their animal namesake, all genders partake in the showy activity.
Although they seem to be in their own world, in this world they always go a step too far on trends that have already died or a schtick that we’re bored of (but probably still make numbers on social media). You can find brightly coloured twin looks, double hats, gender play and everything and the kitchen sink looks; but most of all the fashion cowboys come out to play. Of course, the cowboy trend happened with Calvin Klein under Raf Simons and Old Town Road swept the globe in 2019, but after so many fashion weeks where these peacocks put on western cosplay, it’s stale.
And by now, you must be wondering what I will be doing at London Fashion Week. It’s simple, my goal is to show how amazing it is to the world, all its idiosyncrasies included. Through the platform I work on with a whole team of fashion obsessives, High Fashion Talk, we communicate what goes on at fashion week; all the shows, the attendants, events, activations, designers and creatives that come together. Fashion week isn’t just about influencers and the big brands that pay them to be there, and we want to make sure that the full story is communicated while supporting everyone who works hard in the fashion industry.
Meet Iolo Edwards, our new fashion columnist! Edwards is a photographer, videographer and the founder of the Facebook group High Fashion Talk, a platform for fashion enthusiasts to share pictures, opinions, and discuss every little thing that happens in the fashion industry. With more than 30,000 members, HFT has established itself as a trusted source of information for fashion breaking news and a safe space for open conversations. Feel like you have some serious fashion knowledge to share? Join the community!